13 Black-Owned Make-Up Brands To Invest In And SUPPORT
At Beauty and Style Edit, supporting and uplifting women of colour is at the heart of everything we do, it is the reason BASE was created. A space in which women of colour are represented, our needs, wants and concerns addressed. A place where we are centred in the conversation, the main focus and not a one-off feature as is often the case in mainstream media. But we all know we can do more, as a platform we feature products and services that cater to or benefit women of colour but not all of these products are owned by people of colour. And so we will make a concerted effort to support and spotlight brands that are black-owned or owned by POC. Brands who like BASE have created their businesses for the sole purpose of catering to women of colour and help make the decision of supporting these businesses and communities easier and more convenient for our readers.
Over the next few weeks we will provide you with lists of beauty and wellness companies that are black-owned in our new ‘The Black Beauty Files’ series. These resources will be ongoing and will be updated as and when we come across new brands.
In our latest #TheBlackBeautyFiles series we focus on black-owned make-up brands to support today and always.
Pat McGrath Lab
Created by Pat McGrath undeniably one of the most influential make-up artist in the world. McGrath founded Her eponymous brand in 2016, known for its diversity and richly-pigmented eye shadows and lipsticks, her luxury range is definitely worth the investment.
Widely regarded as a game changer in the make-up industry when it was launched in September 2017 with a line of foundations of 50 shades and an equally inclusive marketing campaign. It’s founder Rhianna needs no introduction and she is set to disrupt the world of skincare with her Fenty Skin line which just launched yesterday.
Emolyne Cosmetics‘ brand concept is simple but brilliant. Created by Ugandan-born, London based Emolyne Ramlov, the well edited range of lipsticks, lip liners and nail lacquers are available in the same 30 matching colours “so that when you find that perfect nude nail polish, you’ll be sure to find the exact shade in a matching lipstick and lip liner” taking the guess work out of co-ordinating your make-up look.
UOMA – pronounced OMA (uh-mah) means beautiful and making all women feel beautiful and seen is at the heart of the brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, UOMA Beauty is a vibrant and inclusive black-owned beauty brand with a mission to empower women.
This bakery-themed line of make-up was created by Cashmere Nicole inspired by the ‘sweet-life’ products like the hugely popular HD Flour Setting Powder and the Lip Whip Gloss have gained the brand a cult following of celebrities from Beyonce to Cardi B.
Founded by make-up artist Diarry Maréna in 2015, Maréna Beauté is a range that focuses on and caters to women of colour.
Iman Cosmetics has been catering for women of colour and promoting diversity since it’s launch in 1994. Having faced discrimination whilst working in the modelling industry her mission was deeper than creating a diverse make-up range. “It was appealing to a deep psychological need that I think all Black women needed at that time: To be told that they were beautiful, invited to sit at the table, and courted in high style: women of all skin tones want to look good when they rule the world.”
Chichi Eburu is the Nigerian-born creator of the make-up brand. Inspired by the beauty of Africa, Juvia’s Place was “created to celebrate the rebels, rulers and queens of the African kingdoms of long ago. Offering the richest, most vibrantly-pigmented essentials for the eyes, face and lips”.
Co- founded by friends KJ Miller and Amanda Johnson, Mented Cosmetics was created to solve the problem of finding a suitable nude lipstick for women of colour, their offering has grown to include blushers, foundations, eyeshadows and more that are suitable for all women of colour.
Loraine R. Dowdy, is the Brooklyn born founder of Coloured Raine in 2013, Her mission? “To spread awareness of diversity through beauty and to embrace all aspects of color through unity”. Not only is Coloured Raine Black-Owned, her team is also 100% black, 75% women and 25% men!
Melissa Butler a former Wall Street stockbroker and founded the Lip Bar for those who were looking for fun, vibrant lip products containing natural ingredients. Her range of lip colours formulated with organic shea butter, organic avocado oil are all 100 percent vegan and cruelty free. Since the launch in 2012 the range has now grown to include foundations, eyeshadows and much more.
Kitaka Of London
Founder Patrice Monique decided to create Kitaka after going vegan. “I realised that I couldn’t read half of the ingredients in my make-up so I decided I would create something where beauty lovers would know exactly what they were applying to their skin. A brand which focused on high performing lip products using natural and organic ingredients alongside recyclable packaging, and a space which empowered and encouraged women to enhance their natural beauty ethically”.